Introduction to Marketing for Massage Therapists
20.00
Learning Objectives
- Define "target marketing" and list two ways to segment a market.
- List the four key components of every marketing program.
- Explain the benefits of preparing a Competitor and Issues Analysis.
- List four items that belong in a Competitor Analysis.
- Name and describe the "four P's" of marketing strategy.
- Define "U.S.P." and explain its significance to marketing.
- Distinguish between public relations and advertising.
- List the five components of most print ads.
- Define "client-centered" marketing and explain its significance.
- List the five critical points you should learn from a survey of clients.
- Describe six potential strategies you can implement in your business this year and how you will track your degree of success.
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Introduction to Marketing for Massage Therapists
20.00
Learning Objectives
- Define "target marketing" and list two ways to segment a market.
- List the four key components of every marketing program.
- Explain the benefits of preparing a Competitor and Issues Analysis.
- List four items that belong in a Competitor Analysis.
- Name and describe the "four P's" of marketing strategy.
- Define "U.S.P." and explain its significance to marketing.
- Distinguish between public relations and advertising.
- List the five components of most print ads.
- Define "client-centered" marketing and explain its significance.
- List the five critical points you should learn from a survey of clients.
- Describe six potential strategies you can implement in your business this year and how you will track your degree of success.