Massage: Introduction to Marketing for the Massage Therapist

20.00
Online
Learning Objectives


  • Define "target marketing" and list two ways to segment a market.
  • List the four key components of every marketing program.
  • Explain the benefits of preparing a Competitor and Issues Analysis.
  • List four items that belong in a Competitor Analysis.
  • Name and describe the "four P's" of marketing strategy.
  • Define "U.S.P." and explain its significance to marketing.
  • Distinguish between public relations and advertising.
  • List the five components of most print ads.
  • Define "client-centered" marketing and explain its significance.
  • List the five critical points you should learn from a survey of clients.
  • Describe six potential strategies you can implement in your business this year and how you will track your degree of success.
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Massage: Introduction to Marketing for the Massage Therapist

20.00
Learning Objectives


  • Define "target marketing" and list two ways to segment a market.
  • List the four key components of every marketing program.
  • Explain the benefits of preparing a Competitor and Issues Analysis.
  • List four items that belong in a Competitor Analysis.
  • Name and describe the "four P's" of marketing strategy.
  • Define "U.S.P." and explain its significance to marketing.
  • Distinguish between public relations and advertising.
  • List the five components of most print ads.
  • Define "client-centered" marketing and explain its significance.
  • List the five critical points you should learn from a survey of clients.
  • Describe six potential strategies you can implement in your business this year and how you will track your degree of success.