Salons are popping up everywhere! Even in the smallest of towns, there can be an upwards of 20 salons all offering the same services in a ten-mile block. So, how do you make yours stand out? These ten tips are easy ways to help your salon outshine the competition.
1. Find a niche
With so many salons, you have to get creative and discover what makes your salon unique. Do you offer beer and wine with every haircut? Do you offer special promotions to VIP clients? Find what you want your spa to be known for and run with it!
Do you have a website? (If not, you should). Does it look like every other salon website out there? If so, spruce it up! Start looking at other websites for inspiration. But in the end, choose a design theme that represents you and stands out from the rest.
Clients are looking for salons and spas that provide them with the best of the best. Find what you’re good at and then become great at it. Clients will choose your spa based on the fact that you’re the best of the best.
What is the reputation of your salon? Do clients perceive it as the best place to go that also treats their employees well? Sometimes the decision to choose one place over the next is based on the reputation of that salon alone (especially in a small town).
If you’ve found a niche, have a fantastic website, are the best in the business and have a superior image then you can price your services well above the rest. However, if this isn’t the case, high prices and mediocre services aren’t going to get you any closer to outshining your competition. Make sure your price point aligns with your salon as a whole and is based on your demographic.
Clients love to get free stuff (we all know this to be true). Make sure your salon includes a loyalty program to make your clients feel connected. Once they feel connected and are loyal to you, they’ll be more inclined to share their experience with friends and family.
7. Social media
What is your social media presence? Do you occasionally go on your Instagram and add a new photo? Technology isn’t going anywhere, so jump on the bandwagon and get your social media up-to-date. Need some tips to get started? We’ve got you covered.
No matter how big or small your salon is, you should continue to market your business. If you don’t want to run a marketing campaign year round, then think of bright ideas to market during your slow seasons.
Even with numerous salons to choose from, your clientele may just be looking for one that has the easiest way of scheduling appointments. Gone are the days of calling for an appointment. Now, your clients can download an app and schedule with a click of the button. Online scheduling is easy for them and easier for you.
Your clients will know as soon as they leave your salon if you and your staff were truly authentic or not. At the end of the day, it’s important to make sure your clients know that what you’re offering is great quality service they can continually rely on.