Marketing Resource Center

Helpful news about your profession and information to help you succeed

PBA Postpones Cosmoprof until June 2021

This year’s event latest casualty of COVID-19 Due to the rapidly evolving circumstances domestically and globally concerning COVID-19, event organizers BolognaFiere and the Professional Beauty Association have postponed the 18th edition of Cosmoprof North America from September 2020 to June 27-29, 2021. “We have…

Social Media Influencers

Social Media Influencers Give Some Marketing Tips

Influencers part 3: for social media influencers Are you thinking about starting an Instagram account to promote your killer cosmetology skills, esthetics knowledge, or beauty business? Or maybe creating a community for industry professionals to connect sounds, laugh, and learn is more your style.…

Micro-Influencers vs. Macro-Influencers

Micro-Influencers versus Macro-Influencers

Influencers Part 2: Micro-Influencers versus Macro-Influencers If you wanted to collaborate with an influencer a few years ago, your first question would usually be “How many followers do they have?” In the past, a huge audience was the sign of a “top” influencer. Not so…

Mastering Influencer Marketing

Photo by Maddi Bazzocco on Unsplash (optional) Part 1: What is an influencer and where do you find them? “It’s not what you know; it’s who you know.” The adage holds true in marketing, particularly when it comes to marketing a small business. Partnering…

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