Marketing Resource Center

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Social Media Influencers

Social Media Influencers Give Some Marketing Tips

Influencers part 3: for social media influencers Are you thinking about starting an Instagram account to promote your killer cosmetology skills, esthetics knowledge, or beauty business? Or maybe creating a community for industry professionals to connect sounds, laugh, and learn is more your style.…

Micro-Influencers vs. Macro-Influencers

Micro-Influencers versus Macro-Influencers

Influencers Part 2: Micro-Influencers versus Macro-Influencers If you wanted to collaborate with an influencer a few years ago, your first question would usually be “How many followers do they have?” In the past, a huge audience was the sign of a “top” influencer. Not so…

Mastering Influencer Marketing

Photo by Maddi Bazzocco on Unsplash (optional) Part 1: What is an influencer and where do you find them? “It’s not what you know; it’s who you know.” The adage holds true in marketing, particularly when it comes to marketing a small business. Partnering…

fresh marketing ideas

Fresh Marketing Ideas for this Coming Spring

These fresh marketing ideas can liven up your coming spring Earlier this month, groundhog Punxsutawney Phil saw his shadow, which, according to legend, means six more weeks of winter. However, spring is just around the corner. Many hibernate for the winter months. Spring is an…

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