Marketing Resource Center

Helpful news about your profession and information to help you succeed

Instagram and Your Salon: How to Leverage it

If you haven’t heard, Instagram has taken over social media. According to TechCrunch, Instagram now has 300 million daily active users. People are using Instagram over Facebook because a picture is worth a thousand words. Your clients would rather see visuals than read an overload…

The Power of Your Brand

Whether you are conscious of it or not, branding is a powerful part of the industry. Every time you meet a new client or offer a service, you’re marketing your brand—you! You are your brand; it is what you are selling to your clients. And, your…

Here Comes the Bride

According to CNN the current value of the wedding industry in the U.S. is valued at $53.4 billion. Don’t you want a piece of that cake? Providing “bridal” services might not be on your menu of services just yet, but it needs to be.

Marketing Program for Massage Therapists

The Marketing Program for Massage Therapists follows a few basic business principles.  Every marketing program contains four key components: Products and Services – Product strategies may include concentrating on a narrow product line, developing a highly specialized product or service, or providing a product-service…

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