It’s 2016 and everyone is using the World Wide Web for social media, cat videos, and everything in between. If you’re a new business your top priority should be to create a website. If you’ve been in business for a while and don’t have a website you are missing a huge marketing opportunity.
Yelp published a survey stating that 85% of consumers use the Internet to look up a business …. 85%! Gone are the days of scrolling through the phone book to look up a business. Now your clientele is browsing the “net” hoping to find all their answers online. Still not convinced you need a dot-com? Here are just a few great reasons:
Whatever marketing you are currently doing—whether it be direct mail, print, or networking—all those potential clients you’re reaching will be looking for you on the Web to find out more information about your business.
How many clients call you with the same questions? Your website should have a FAQ section for common questions that provide your clients with answers. It will allow your clients to get answers right away, without taking up your time of answering them over the phone. And, a website is available 24/7/365, providing the convenience of reviewing your products and services when your salon is closed.
Did you know there are websites that can allow your clients to schedule their own appointment? How great is that? You don’t have to lift a finger and your schedule is being filled for you. There are a handful of companies you can use for this service that can be added to your website.
You are not the only one in town offering your services. To be the best, you need to have the best and allow your clients to see that online. Your website should set you a part from your competition and show off your business. Without one, potential customers will go to the competitors that do.
Your website doesn’t need to be extravagant or expensive, but it does need to be professional and informational. There are plenty of companies out there that can help you create your own website. Some even provide you with free templates to create your website based on your specific business. If it’s still a bit overwhelming, you can always hire a web designer to do it for you. One last tip—and definitely one of the most important—make sure your website is mobile-friendly. Since the majority are only using cell phones to search the Internet, you want your site to be optimized for all devices.
Creating a website should be fun and provide a great resource for your future, and current, clients!