Celebrating National Massage Therapy Awareness Week


Celebrating the profession during a pandemic with massage therapy awareness

The American Massage Therapy Association’s (AMTA) 24th Annual National Massage Therapy Awareness Week® (NMTAW) is taking place this week, October 25-31, 2020. A dedicated week for AMTA members across the U.S. to promote the health benefits of massage therapy and their practices. NMTAW takes on added importance in today’s stressful environment as a chance to share the benefits of massage with your clients and community. Direct from AMTA, here are three ways to celebrate NMTAW while navigating COVID-19.

Educate The Public

Take this opportunity to help educate your community on the many health benefits of massage therapy. Distribute research and information on massage at your practice and share with doctors’ offices, health clubs and other locations focusing on health and wellness. Make sure to wear a proper face covering and practice social distancing when visiting any locations in person, in compliance with your state’s guidelines. You can access free massage education materials on AMTA’s website to help you get started.

Leverage Your Digital Presence

National Massage Therapy Awareness Week can be an optimal time to boost your digital presence with your clients and community. Share articles and facts on the health benefits of massage therapy on your website, social media pages or via an e-newsletter. Or, encourage clients to book a massage by offering special promotions online.

Get helpful social media tips as you prepare for NMTAW. And, make sure you’re following AMTA on Facebook for great content to share with your clients.

Update Your Profile On AMTA’s Find a Massage Therapist® Locator Service

If you are practicing massage again, make sure your profile on AMTA’s Find a Massage Therapist national locator service is up-to-date. Or if you don’t have a profile, now may be the perfect time to activate one. An effective profile can broaden your reach, build your brand and educate current and future massage clients about your practice. You can even take it a step further and tell a colleague about the benefits of creating a listing.

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