Influencers part 3: for social media influencers Are you thinking about starting an Instagram account to promote your killer cosmetology skills, esthetics knowledge, or beauty business? Or maybe creating a community for industry professionals to connect sounds, laugh, and learn is more your style.…
Consistently producing content your audience will engage with has its challenges. You want fresh, fun, and interesting images, quotes, and videos your target audience will share with their friends and followers. Having resources handy to spark inspiration when you’re struggling can save you time…
Influencers Part 2: Micro-Influencers versus Macro-Influencers If you wanted to collaborate with an influencer a few years ago, your first question would usually be “How many followers do they have?” In the past, a huge audience was the sign of a “top” influencer. Not so…
Photo by Maddi Bazzocco on Unsplash (optional) Part 1: What is an influencer and where do you find them? “It’s not what you know; it’s who you know.” The adage holds true in marketing, particularly when it comes to marketing a small business. Partnering…
Summer is the season to embrace change and liven up your everyday style. From simple and chic ponytails to adventurous, subdued hues, check out these summer hair trends and add a little panache to your hair this season! Bobs …
With spring in full swing, it’s no secret the warmth of the season easily draws us out of hiding to bask in the warmth of the sun. Every season has trends to entice playfulness in our beauty routines and Spring 2019 is no exception:…
When it comes to successfully managing and growing your business as a salon professional, your professional priorities are essential. They help keep you on the track toward success—helping you maximize demand, attract new clients, and improve your bottom line. How can you establish professional…
Here are eight characteristics of success in you cosmetology career Success can be measured by two things: hard work and happiness. Every person can be successful in whatever goal he or she wants to attain, but it all depends on how the wanted success…
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